A Fresh Perspective on Garden Industry Research
We specialize in capturing a broad spectrum of consumer sentiments across all facets of gardening. By leveraging a blend of proprietary surveys and curated research from multiple sources we strive to serve as a research hub for the garden industry.
How we do it
- Crafted Surveys: We collaborate with subject matter experts to create non-biased surveys on subjects relevant to the garden industry and only publish survey results that are statistically validated. We also report on polls and trends using scientifically accurate collection methods.
- Rolling Surveys: Our surveys run continuously, allowing for a unique over-time perspective.
- Year-Round Publication Schedule: We publish year-round, offering timely and relevant data beyond traditional annual reports.
Easy to use - you don’t need to be a data scientist
- Dynamic Presentation of Data: Charts and analyses are brought to life through dynamic filters and video commentary.
- Bi-Weekly Insights Delivered:: Receive key gardening insights directly via our bi-weekly newsletter—no need to download or read lengthy reports.
Making research actionable
- Diverse Data Insights: Beyond surveys, our platform enriches industry understanding with behavioral data from video stats and app usage, trend and marketing insights, and real-life sales figures, framed through “What does the consumer say?” and “What does the industry say?” narratives.
- Survey Your Own Audience:: Easily launch benchmark surveys to your customers; we handle the logistics. Share the link, collect insights, and benchmark against national trends.
Leadership Team
Peter Wigren
- Co-founder of Simple Spring
- 25+ years experience as an IT and Marketing Executive
- Deep expertise in Data Analytics and AI
- Co-founder of Great Grow Along, a digital platform for gardening education
LaManda Joy
- Co-founder of Simple Spring
- Gardening educator, author and speaker
- Management expertise in non-profit and retail settings
- Co-founder of Great Grow Along, a digital platform for gardening education
OUR VISION
Making the World Bloom, One Gardener at a Time
We at Simple Spring cherish a simple belief: the world blossoms with more gardeners. Gardens are not just spaces but melting pots where strangers turn into friends, sharing and celebrating life’s common threads.
Our Commitment: Listening and Learning from Garden Enthusiasts
We’re committed to this vision, dedicating ourselves to understanding gardening enthusiasts and lifestyle creatives. Through a blend of live and virtual events, engaging newsletters, and our YouTube channel, we foster conversations in the gardening community. These discussions lead to surveys, polls, and other data-gathering methods, forming the backbone of our unique insights.
From Insights to Impact: Tools for Industry Growth
The data we gather is meticulously transformed into comprehensive research reports and practical tools. These resources empower suppliers in the garden and lifestyle sectors, aiding them in making informed decisions to nurture their businesses and fulfill customer desires.
WHY SIMPLE SPRING?
Rooted in Experience, Growing in Expertise
Our team is a vibrant mix of garden industry professionals, educators, authors, PR specialists, technologists, and entrepreneurs. We’ve faced the challenges of finding timely, actionable data and analysis to propel our businesses. Recognizing this gap, we crafted the Simple Spring Insights dashboard: a synergy of data-driven knowledge and insightful wisdom, tailored for the garden and lifestyle industry.
Your Business Growth, Our Passion
Simple Spring isn’t just a platform; it’s a solution born from our personal experiences and challenges in the industry. We’re here to offer what we once sought – quick, accessible, and effective insights to help your business flourish.
- Consumer-Centric Approach: We specialize in capturing a broad spectrum of consumer sentiments across all facets of gardening.
- Comprehensive Insights: Leveraging a blend of proprietary surveys and curated research from multiple sources to serve as a hub for the garden industry.
- Survey Your Own Audience: Easily launch benchmark surveys to your customers; we handle the logistics. Simply share the link, collect insights, and benchmark against national trends.
- Bi-Weekly Insights Delivered: Receive key gardening insights directly via our bi-weekly newsletter—no need to download or read lengthy reports.
- Dynamic Presentation of Data: Charts and analyses are brought to life through dynamic filters and video commentary.
- Rolling Surveys: Our surveys run continuously, allowing for a unique over-time perspective.
- Year-Round Publication Schedule: We publish year-round, offering timely and relevant data beyond traditional annual reports.
- Diverse Data Insights: Beyond surveys, our platform enriches industry understanding with behavioral data from video stats and app usage, trend and marketing insights, and real-life sales figures, framed through “What does the consumer say?” and “What does the industry say?” narratives.
