Our latest survey compares Gen Z and Millennial gardeners’ shopping habits at garden centers. From what drives their visits to how they choose products, discover key insights on how each generation interacts with retailers and what it means for your business.
In 2024, gardeners faced diverse choices in landscaping, from expanding to scaling back projects. This post explores how projects unfolded and the factors, especially rising costs, influencing these decisions. Uncover insights into the current landscaping landscape and gardeners’ adaptive strategies.
Explore how gardeners are integrating native plants into their gardens. How prevalent are they, and what proportion of gardens do they occupy?
Are gardeners moving towards planting more from seeds? If yes, what are the underlying reasons? Could it be that some gardeners perceive that planting from seeds is a way to reduce gardening spend?
Discover how two Illinois garden centers tested whether it’s more effective to market Christmas trees to existing customers or reach new local buyers. Find out which strategy had the higher conversion rates in this case study.
This Insight highlights gardeners’ anticipated spending for fall plants and holiday decorations in Q4, comparing their plans to previous years. Discover how consumer trends may impact garden retailers this season.
Explore the latest trends in lawn and garden aesthetics with our new insight. We reveal the top preferences of homeowners for their outdoor spaces. From lush green lawns to vibrant flower beds, find out what’s capturing the heart of modern landscaping.
Explore the essential elements of the Tree Trimming Services industry with our latest blog post. We delve into the various segments, from shrub pruning to emergency care, providing a comprehensive overview of the industry’s scope. Our analysis, grounded in IBISWorld’s research, offers a detailed look at the services that form the backbone of this vital sector.
Explore the world of living walls in our latest blog post. We dive into consumer opinions and preferences on living and moss walls, uncovering key insights from recent surveys. Learn about what drives people to embrace these green installations in their living and working spaces.
Our latest survey compares Gen Z and Millennial gardeners’ shopping habits at garden centers. From what drives their visits to how they choose products, discover key insights on how each generation interacts with retailers and what it means for your business.
Discover why gardeners of all ages take to their gardens. From wellness to beauty, we explore generational differences in motivations for gardening.
In the quest for the perfect garden soil, how do gardeners balance quality and price? This post delves into their purchasing decisions, revealing a diverse range of opinions on whether higher price equates to better quality soil. From cost-conscious buyers to those seeking more information, explore the factors influencing gardeners’ choices in soil selection.
Are gardeners moving towards planting more from seeds? If yes, what are the underlying reasons? Could it be that some gardeners perceive that planting from seeds is a way to reduce gardening spend?
Explore how gardeners are integrating native plants into their gardens. How prevalent are they, and what proportion of gardens do they occupy?
Explore key insights into gardeners’ retail preferences in 2024. Our survey investigates the choice between independent garden centers and big box retailers, focusing on pricing, plant variety, convenience, and customer service. This insight highlights the driving forces behind these preferences and their implications.
In the quest for the perfect garden soil, how do gardeners balance quality and price? This post delves into their purchasing decisions, revealing a diverse range of opinions on whether higher price equates to better quality soil. From cost-conscious buyers to those seeking more information, explore the factors influencing gardeners’ choices in soil selection.
Exploring the nuances of eco-friendly gardening, this post delves into gardeners’ organic practices and their stance on key environmental issues. We investigate concerns from garden plastics to chemical use, shedding light on the motivations behind sustainable gardening choices.
Amid economic uncertainty, how are gardeners adjusting their spending on eco-friendly products like non-toxic soil, fertilizers, and pest control? This post examines the influence of a worsening economy on the purchase patterns of eco-friendly gardening products, from vegetables to plant containers. Discover how attitudes towards sustainability are being reshaped in challenging financial times.
This Insight highlights gardeners’ anticipated spending for fall plants and holiday decorations in Q4, comparing their plans to previous years. Discover how consumer trends may impact garden retailers this season.
As economic uncertainty looms, will gardeners cut back on spending? We explore how they plan to adjust their purchases across various garden categories.
How often do gardeners make significant changes to their outdoor space? This Insight dives into the frequency details, the reason behind changes, when and how gardeners hire professional help, and more.
We examine how changes in media affect gardener education. Do gardeners prefer traditional methods like books, or are they turning to online platforms? Our exploration covers the rising trend of short TikTok clips versus detailed YouTube tutorials, uncovering an age-related split in media preferences. Uncover the shifting trends influencing how gardeners learn.
Exploring the relevance of gardening books in the digital era, this post delves into gardeners’ purchasing habits and reasons for shifting away from traditional print. Are these leafy guides still in vogue, or are gardeners cultivating knowledge through other means? Uncover the evolving role of books in the gardening world.
In 2023, gardeners faced diverse choices in landscaping, from expanding to scaling back projects. This post explores how projects unfolded and the factors, especially rising costs, influencing these decisions. Uncover insights into the current landscaping landscape and gardeners’ adaptive strategies.
In the quest for the perfect garden soil, how do gardeners balance quality and price? This post delves into their purchasing decisions, revealing a diverse range of opinions on whether higher price equates to better quality soil. From cost-conscious buyers to those seeking more information, explore the factors influencing gardeners’ choices in soil selection.
Discover why gardeners use apps, covering aspects like weather forecasts and disease identification, and examine how age and income impact their app choices. Discover the latest tech trends in gardening.
Discover what gardeners really think about buying gardening essentials online! Our latest survey results highlight satisfaction levels across categories like seeds, plants, and fertilizers. Plus, we delve into how demographics influence shopping habits. Are seeds the top choice? Why are indoor plants lagging behind? Find out more and see how you compare with other gardeners in our insightful excerpt.
Dive into the latest survey results from The Slow Flower Society, where members, primarily small business owners in the floral industry, reveal their preferences and motivations for growing fragrant flowers. This analysis not only highlights their choices but also sheds light on the unique approach of The Slow Flower Society towards local, seasonal, and sustainable flower sourcing.
Discover the emerging trends in the cultivation and marketing of edible flowers, as revealed in our latest survey. This analysis delves into the preferences and market channels of growers, offering insights into this unique and growing segment of the floral industry. Understand how edible flowers are making their way from gardens to gourmet kitchens and beyond.
Simple Spring is a leading resource that specializes in publishing comprehensive market trends and in-depth research derived from extensive garden surveys in the gardening industry. Our methodology encompasses continuous surveys and polling of a wide spectrum of gardeners, addressing critical areas such as general gardening, landscaping, purchasing habits, native plants, and houseplants.
We transform the survey results into actionable insights, showcased through interactive charts, deep demographic cross-tabs, and expert video commentary. Distinguishing ourselves further, Simple Spring aggregates both our own research and that from other public sources and partners, creating a centralized hub of gardening intelligence. Read more here if you are interested in running a garden survey, or a series of garden surveys.
