Measurements
- Is long-form online education still viable?
- How long is too long? Does it vary by age?
- What factors cause long-form education to thrive?
Study
Great Grow Along is an annual virtual garden festival, with the most recent incarnation having 68k attendees. With 40+ sessions and durations between 25-50 minutes, it is an excellent opportunity to measure the effectiveness of long-form garden education content.
The variability in duration and topics also allowed for measuring more detailed insights.
Measurements by Video Length
How many viewers watched 100%?
How to read:
- Each bar represents a different duration of an educational gardening video
- The value in each bar represents how many viewers watched the entire video
Average watch time, by video length
How to read:
- Each bar represents a different duration of an educational gardening video
- The value in each bar represents the average viewing time (for all viewers)
Interpreting mixed signals is not easy when planning for 2024
- Check back for updates to this particular Insight in Jan/Feb, sentiments will have likely changed
- Be clear about the reasons for having increased your prices
- Consumer balance sheets are still reasonably strong, but the trend is down – consider a strategy to sell to capacity as early as possible in 2023, before consumers are running out of cash and are forced to turn to credit.
By Demographics
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