2023 Digs: Top Landscaping Choices by Gardeners

We Asked

  • As 2023 progressed, how did your landscaping projects proceed?
  • Which factors led you to scale back on landscaping projects? (if applicable)

Consumers Answered

In 2023, gardeners’ landscaping projects reflected a spectrum of responses to evolving circumstances. While 19% expanded their projects, embracing opportunities to enhance their outdoor spaces, 30% stayed the course, proceeding as planned. Notably, 23% scaled back, and 13% canceled projects entirely, indicating a cautious or constrained approach for many. These choices, juxtaposed against the 12% without plans and the 2% without yards, mirror the diverse realities and priorities within the gardening community.

When probing into the reasons for scaling back, the survey highlights cost-related concerns as pivotal. Rising costs in other areas emerged as the predominant factor for 40% of gardeners, suggesting broader economic pressures spilling into gardening decisions. The price of plants and labor were also significant deterrents, cited by 35% and 20% of respondents, respectively. This data underscores a cautious trend among gardeners, balancing their passion for landscaping with practical financial considerations in a fluctuating economic climate.

As 2023 progressed, how did your landscape projects proceed?

Which factors led you to scale back on landscaping projects? (if applicable)

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Interpreting mixed signals is not easy when planning for 2024

  • Check back for updates to this particular Insight in Jan/Feb, sentiments will have likely changed
  • Be clear about the reasons for having increased your prices
  • Consumer balance sheets are still reasonably strong, but the trend is down – consider a strategy to sell to capacity as early as possible in 2023, before consumers are running out of cash and are forced to turn to credit. 

By Demographics

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