Do Gardeners Still Turn to Books for Green Guidance?

January 17, 2024
Education

We Asked

Do you purchase gardening books?
How many books do you purchase annually?
Where do you shop for books?
If you do not purchase books, what are the reasons?

Consumers Answered

Our latest survey sheds light on whether gardeners continue to purchase books in an era dominated by digital content. The data from our 2024 survey indicates a slight decline in book purchases among gardeners:

2024: Yes: 45%, No: 55%
2023: Yes: 46%, No: 54%
2022: Yes: 49%, No: 51%

While the trend shows a gradual decrease in the number of gardeners buying books, the shift is relatively minor. This insight can help businesses in the garden industry understand evolving consumer preferences and adjust their product offerings accordingly.

Do you purchase gardening books?

By Demographics

By Age

By Household Income

By Age

How to read:

Each bar represents a different duration of an educational gardening video
The value in each bar represents how many viewers watched the entire video

By Household Income

How to read:

Each bar represents a different duration of an educational gardening video
The value in each bar represents the average viewing time (for all viewers)

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Do Gardeners Still Turn to Books for Green Guidance?

We Asked

Consumers Answered

Do you purchase gardening books?

By Demographics

By Age

By Household Income

By Age

By Household Income

How many gardening books do you purchase annually?

Where do you shop for gardening books?

If you do not purchase gardening books, what are the reasons?

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