Gardeners’ Retail Preferences and Shifts in 2023

We Asked

  • Where do you shop for garden products?
  • Did you change where you shop in 2023?
  • Reasons for changing where you shop?

Consumers Answered

The survey reveals that gardeners predominantly favor a balanced approach to shopping, with 45.39% utilizing both independent garden centers (IGCs) and big box retailers. This trend indicates a preference for the variety and expertise of IGCs, blended with the pricing and convenience of larger stores. However, a notable 29.75% lean towards shopping primarily or exclusively at big box retailers, underscoring the appeal of cost and accessibility.

In 2023, while most gardeners (60.22%) maintained their usual shopping habits, a significant shift is seen towards IGCs (23.6%), possibly driven by a desire for quality and uniqueness in plant varieties. On the other hand, 16.18% have tilted more towards big box retailers, suggesting varying preferences and priorities among gardeners.

The key factors influencing these shifts include ‘Plant Varieties’ and ‘Prices’, both scoring over 50%, followed closely by ‘Convenience’. ‘Customer Service’ and supporting local businesses are also crucial considerations, reflecting gardeners’ appreciation for personalized service and community values. This data paints a nuanced picture of the modern gardener’s shopping dynamics and preferences.

Where do you shop for garden products?

Did you change where you shop this year?

Reasons for changing where you shop?

By Demographics

Where do you normally shop for garden products?

(By Age Group)

Where do you normally shop for garden products?

(By Experience)

What were the reasons for changing were you shop?

(By Age)