We Asked
- How does your planned Q4 budget for plants and holiday decor compare to previous years?
Consumers Answered
For fall gardening, 39.33% of respondents expect to maintain or increase their spending, with 15.61% planning to spend more. While 41.79% foresee spending less, it’s clear that nearly 30% of consumers remain steady, reflecting continued interest in enhancing their outdoor spaces as the season changes.
Houseplants remain a steady category, with 37.36% of respondents planning to keep or increase their spending.
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Notes on Methodology & Survey Design
Survey respondents for this question had previously indicated they were buyers of plants for their outdoor space and subsequently been disqualified if they indicated they were not. This means there’s an unknown-sized segment of people who are only fall/holiday customers at garden retailers.
We opted to include this question in a survery for garden-item customers for the sake of efficiency, and firmly believe the results are statistically valid, despite this segment of fall-only customers being excluded.
