Topic Insight
- To Post or Not to Post: The case for vegetable gardening content
- Where do gardeners look for vegetable gardening content?
Analysis of "Vegetable Gardening" as a Content Topic
The digital terrain for “vegetable gardening” presents a challenging yet rewarding landscape. The need for a robust network of referring domains highlights its competitiveness, underscoring the importance of quality content and a strong online presence.
The consistent search volume over the past year reflects steady interest, suggesting a reliable audience for this topic. Seasonal trends from a five-year Google search analysis reveal peak interest in spring, aligning with the gardening season. This cyclical pattern, especially the marked increase in early 2020, points to specific times when content related to vegetable gardening is most likely to resonate with audiences.
In essence, while navigating the competitive aspects of this niche requires strategic effort, the enduring interest and predictable seasonal peaks offer valuable opportunities for targeted content publication and audience engagement.
Competitive Landscape: 67%
Referrals
To be competitive in ‘vegetable gardening’, aim for at least 65 referring domains as well as highly optimized content.
Search Volume: 5.4k
Search & Social Trends
Success Depends on Your Goals(s)
- Audience Acquisition: With stiff competition, successfully drawing in new audiences typically requires strong SEO or investment in paid advertising. Alternatively, linking to established content with robust SEO can be a less effort-intensive strategy.
- Engaging Existing Followers: Despite the challenges in audience acquisition, leveraging this topic to engage existing followers is promising due to high search volume. To maximize impact, align your content with seasonal peaks.
- Capitalizing on Latent Interest: The 2020 spike in vegetable gardening searches reveals untapped potential. This suggests opportunities for content that resonates with evolving consumer interests and lifestyle changes.
Where are gardeners findings content for "Vegetable Gardening"?
Notably, web searches for “Vegetable Gardening” are on the decline, whereas YouTube searches for the same are on the rise. It is also noteworthy that YouTube searches 2019-2021 were at a very low level during the “off-season”, but since have been much more sticky throughout the year.
Web Search for "Vegetable Gardening" - 5 Year Trend
YouTube Search for "Vegetable Gardening" - 5 Year Trend
Insight Background
Google Trends data points can be viewed here.
