How Gardeners Perceive Native vs. Non-Native Plants

We Asked

  • If a plant is non-native, do you consider it invasive?
  • If a plant is non-native, can it also be beneficial or non-damaging?
  • Do you think native plants are inherently messier or less visually appealing than other plants?
  • Are you familiar with the term “nativar” (a cultivated variety of a native plant)?
  • If yes, how do you perceive nativars compared to traditional native plants in terms of benefits to wildlife and ecosystem health?

Consumers Answered

Our survey revealed a nuanced understanding among gardeners when it comes to the debate over native versus non-native plants. A majority, 60.42%, do not automatically equate non-native plants with being invasive, showing a more informed perspective that challenges a common misconception. Interestingly, 18.74% do consider non-native plants invasive, while 20.84% remain uncertain, indicating a need for further education on the topic.

When asked if non-native plants could also be beneficial or non-damaging, an overwhelming 82.67% responded affirmatively, underscoring a strong recognition of the potential positive roles that non-native species can play in gardens and ecosystems. Only a small fraction, 3.98%, rejected this idea, and 13.35% were unsure, highlighting the complexity of gardeners’ views on this issue.

If a plant is non-native, do you consider it invasive?

If a plant is non-native, can it also be beneficial or non-damaging?

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Interpreting mixed signals is not easy when planning for 2024

  • Check back for updates to this particular Insight in Jan/Feb, sentiments will have likely changed
  • Be clear about the reasons for having increased your prices
  • Consumer balance sheets are still reasonably strong, but the trend is down – consider a strategy to sell to capacity as early as possible in 2023, before consumers are running out of cash and are forced to turn to credit. 

By Demographics

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