We Asked
- How familiar are you with the concept of native plants?
- Do you know what an ecotype is and its relevance to native planting?
- Are you familiar with the term “nativar” (a cultivated variety of a native plant)?
- If yes, how do you perceive nativars compared to traditional native plants in terms of benefits to wildlife and ecosystem health?
Consumers Answered
Our survey revealed that most gardeners are familiar with the concept of native plants: 38.43% are very familiar, and 52.55% are somewhat familiar. This high level of awareness underscores the growing interest in native planting.
When it comes to understanding more specific terms, 42.56% of respondents know what an ecotype is and its relevance to native planting, while 40.24% are familiar with the term “nativar.” These figures suggest that while the broader concept of native plants is well-known, there is still room for education on more specialized topics within the native planting community.
How familiar are you with the concept of native plants?
Interpreting mixed signals is not easy when planning for 2024
- Check back for updates to this particular Insight in Jan/Feb, sentiments will have likely changed
- Be clear about the reasons for having increased your prices
- Consumer balance sheets are still reasonably strong, but the trend is down – consider a strategy to sell to capacity as early as possible in 2023, before consumers are running out of cash and are forced to turn to credit.
Do you know what an ecotype is and its relevance to native planting?
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