Gen Z and Millennials: What Motivates Their Garden Center Visits?

This survey, conducted with 2,000 Gen Z and Millennial gardeners, dives into their interactions with garden centers, highlighting what drives their visits, shopping habits, and preferences. While a key focus is on how these two generations engage with local retailers, the findings also provide valuable context on broader topics such as gardening motivations, barriers to success, and the role of technology. This comprehensive insight offers a well-rounded view of the factors shaping the gardening experiences of younger generations, giving you a clear understanding of how to better connect with them in your business.