We Asked
- What are your motivations for gardening?
- Which retailers do you visit and why?
- Do you use mobile apps and AI?
- What are your barriers to gardening success?
- …and much more
Background
This survey, conducted with 2,000 Gen Z and Millennial gardeners, dives into their interactions with garden centers, highlighting what drives their visits, shopping habits, and preferences. While a key focus is on how these two generations engage with local retailers, the findings also provide valuable context on broader topics such as gardening motivations, barriers to success, and the role of technology. This comprehensive insight offers a well-rounded view of the factors shaping the gardening experiences of younger generations, giving you a clear understanding of how to better connect with them in your business.
What is your primary motivation for gardening?
(Gen Z vs. Millennials)
Satisfaction with buying garden items online
(Gen Z vs. Millennials)
Outdoor Plants
Analysis coming soon.
Tools
Analysis coming soon.
Seeds
Analysis coming soon.
Houseplants
Analysis coming soon.
Sample results from the “Other” option
- Rain barrels
- No watering
- Spring well
- Irrigation ditch
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